ADDITIONAL RESOURCES

• Workshop Presentation Deck

• Staff or Team Discussion Questions

  • Snap Strategy & Goals

  • How can we integrate Snap into our broader digital marketing strategy for venues?

  • What specific goals do we want to achieve on Snap (e.g., audience growth, ticket sales, engagement)?

  • Fan Engagement & Content Creation

  • How can we encourage fans to tag our venues and share content?

  • What types of content should we prioritize for Snap Stories and Spotlights?

  • How can we use fan-generated content to boost engagement and visibility?

  • Snap Map & Insights

  • How can we leverage Snap Map and heatmaps to track and analyze fan activity?

  • What insights from Snap’s audience data can inform our marketing efforts?

  • Ad Strategy & Promotion

  • Should we invest in Snap Ads, and if so, which formats (AR Lenses, Story Ads, Collection Ads) best fit our objectives?

  • How can we retarget audiences effectively using Snap Ads Manager?

  • Collaboration & Roles

  • How should we assign roles for managing our Snap presence (e.g., Profile Admin, Story Contributor)?

  • Should we explore artist takeovers or influencer collaborations to boost reach?

  • Best Practices & Optimization

  • What are the key best practices for posting frequency, tagging, and engagement?

  • How can we measure success and adjust our Snap strategy accordingly?

  Action Items:

  • ✅ Set Up & Optimize Profiles

  • Ensure all venue profiles on Snap are properly set up and verified.

  • Complete official venue profiles with updated details, links, and branding.

  • ✅ Content & Engagement Plan

  • Develop a weekly content schedule for Stories, Spotlights, and reposting fan content.

  • Encourage venue attendees to tag our venue and repost their content regularly.

  • Track and respond to fan engagement through Snap Map and Insights.

  • ✅ Ad Campaign Setup

  • Register for Snap Ads Manager and explore ad formats relevant to our goals.

  • Identify key campaigns (e.g., upcoming shows, special promotions) to amplify via ads.

  • ✅ Analytics & Reporting

  • Regularly review Snap Insights to track engagement and audience demographics.

  • Compare Snap performance with other social media platforms to optimize strategy.

  • ✅ Training & Collaboration

  • Assign team members specific Snap roles (admin, collaborator, contributor).

  • Explore potential partnerships with artists, influencers, or promoters for content.