grow with google: Learn the Basics of google ads

In this workshop you will learn how to reach more customers and grow your business with Google Ads. We will cover how to create an account and set up an ad campaign, how to improve ad performance, and how to measure success.

Instructed By: Roberto Martinez // Google Digital Coach

ADDITIONAL RESOURCES

  • Staff or Team Discussion Questions

    • Have we set up Google Analytics to track where fans are online?

    • Discuss Smart Campaigns vs Search Campaigns.

    • Review the “action items” listed on page 2 of the handout linked below the video

    • What elements of information in the training video can we adapt to work for our venue, festival or team?

  • Learn the Basics of Google Ads (handout)

  • Session Transcript – Coming soon!