get to the gig! creative promotional ideas using your existing toolbox

Marketing a show isn't all social media ads and gig posters. But if you're working with a small staff, limited budget, or time constraints, it can feel like your shows aren't making a splash. In this session, we'll cover out of the box promotional ideas that stay well, inside the box.

Instructed By: Stefanie Haapala Burns // Digital Marketing Curriculum Developer for VOX & Former Marketing Specialist at Audiotree

ADDITIONAL RESOURCES

  • Staff or Team Discussion Questions

    • What is an effective way to understand who the audience is that are attending our shows?

      • What are a few ways we can do this?

    • What is the darkhorse?

      • Considering all the ways we can use email reach, on a scale of 1-5, how are we utilizing the ones listed in the video and resource sheet?

    • What ways can we understand the shows we are marketing in order to better promote them?

    • What elements of information in the training video can we adapt to work for our venue, festival or team?

  • Get to the Gig Resource Sheet

  • Music Map

  • Mural

  • ToneDen

  • Session Transcript – Coming soon!