Accessibility to connect with customers and drive venue growth - presented in partnership with Inclusive saratoga

In this interactive session, participants will gain a greater understanding of accessibility and the business case around it. Participants will leave feeling empowered to better serve their communities by being welcoming to a more diverse customer base and will be armed with specific strategies to help their venues and festivals grow by serving the disability community.

• Definitions of terms ADA, Accessibility, Inclusive

• Legal requirements around ADA - how to protect your venues and festivals from insurance claims and lawsuits

• Why accessibility is important for your venues and festivals

• Practical, easy to implement ways to improve accessibility

• How to leverage accessibility to foster brand loyalty and attract new customers

Facts: 28% of US adults have a disability. If your venue or festival isn’t actively engaging this community then you are ignoring a large segment of potential customers. Businesses that embrace disability inclusivity see 30% higher net revenue.

Who Should Attend:
This presentation is relevant to venue and festival owners, leaders, directors and managers of any (nonprofit or for-profit) serving the general public. Individuals representing tourism, entertainment, and hospitality find it particularly useful.

Instructed by: Meghan Connolly Haupt, Executive Director, Inclusive Saratoga
Date: Thursday, February 19, 2026 | 3:30pm ET